Top 5 Beauty Retail Apps in Belgium Q2 2023

In Q2 2023, the top beauty retail applications in Belgium demonstrated notable trends in weekly downloads and active users. Below is a detailed breakdown of their performance.

Parfumerie Douglas saw a fluctuating download trend throughout the quarter. Downloads peaked at 1.8K in the week of May 8, while weekly active users reached a high of 5.3K during the same period. The app experienced a decline in both metrics mid-quarter, with downloads dipping to 762 in the week of May 22 and active users decreasing to 4K in the week of May 29. However, both metrics showed signs of recovery towards the end of June.

Beauteprivee - Ventes privées maintained relatively stable download numbers, ranging from 333 to 510 per week. Active users remained steady throughout the quarter, peaking at 6.1K in the week of May 22. The app's consistent performance indicates a loyal user base.

BEAUTY BAY recorded a modest but steady increase in weekly downloads, starting from 101 at the end of March and reaching 255 by the end of May. Active users showed a similar upward trend, peaking at 1.2K in the final week of June. This steady growth suggests increasing user engagement with the app.

Nocibé had a gradual increase in downloads, from 87 in late March to 232 in late May. Weekly active users also grew, peaking at 385 in the week of May 29. The app showed a consistent rise in user activity throughout the quarter.

Lush Fresh Handmade Cosmetics had relatively stable download numbers, with a slight peak of 186 in the week of May 22. Active users also showed a gradual increase, reaching 147 in mid-June. Despite a dip in mid-April, the app managed to maintain a consistent user base.

These insights are based on data from Sensor Tower. For more detailed analytics and performance metrics, visit Sensor Tower.